AdBudgetOptimizer is a desktop application for determining optimal budget allocation strategies in bid-based pay-per-click (PPC) advertising campaigns. It provides solutions for the following problem:
Given a set of keywords for which you want some ads to appear on content and search engine result pages, how much of your daily advertising budget should you spend on each of these keywords? And how much should you bid at most for a individual click on each keyword?
AdBudgetOptimizer determines solutions based on a mathematical optimization model, with the objective to maximize ROI, i.e. the total expected advertising campaign profit.
In order to use AdBudgetOptimizer, you need the following data for each keyword in your advertising campaign (see Table 1 for an example of input data):
Additionally, you can specify a budget value for the overall campaign.
AdBudgetOptimizer constructs the solution space from the provided set of traffic estimates and determines optimal max-cpc-bid and budgets values for each keyword (see Table 2 for an example of result data).
|CPC Bid||Avg CPC||Clicks|
|Daily Budget: 30|
|Keyword||Optimal Bid Value||Budget|
AdBudgetOptimizer is currently being rewritten and will soon be available as a web-based service with many additional features.
If you meanwhile need a customized PPC optimization solution, please get in touch by email: firstname.lastname@example.org.